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Why Your Company Needs Email Marketing

By August 9, 2011No Comments


Email marketing is currently a prominent way to keep in touch with your clients while drumming up business. Using email to distribute your marketing messages simply defines email marketing. As you grow your own email list, while sending out frequent newsletters, eventually your leader loyalty will increase. When your clients continuously hear from you again and again, it reminds them of your value and importance in your industry. With email marketing, you are breeding familiarity and solidifying your brand with your client base.

Email marketing has many advantages. First, it is very cost effective. Email is one of the cheapest ways to communicate directly with your client base. It is also very fast and you are able to send and receive messages instantly. Email marketing is more of a “push” rather than a “pull” to your clients. For example, many emailed newsletters require visitors to come to the company’s website for more information. This will, in turn, drive more traffic to your website.

You also have the advantage of personalizing your email messages. Personalizing your messages gives you the ability to target market your clients with the more information you collect. Another advantage of email marketing is the fact that it’s viral. In just a click, your clients are able to forward your email onto others. Some email marketing systems have tracking links that allow you to see how many emails were opened, and how often your links were visited. With the ability to view tracking, you are able to test different promotional links that you may wish to incorporate for future emails to improve your results.

Email does not replace your other marketing methods, but compliments them very well. Combining numerous marketing methods will only build and grow your business. Most importantly, make sure your clients always opt-in to your email marketing list. This will prevent any spam complaints from your client base. Overall, email marketing allows you to promote new products, sales, offers and discounts in an efficient and effective way.

Do you need help with email marketing for your business? Contact Perlinski Design, New Jersey’s graphic and web design company. We specialize in logo design, brochures, marketing materials, catalogues, print ads and much more! As an NJ graphic design and an NJ website design firm, Perlinski Design has been here to help your business grow since 2000. Contact us today at 1-908-604-0393 or visit us at!